From the course: Advanced MySQL Data Analysis

Unlock this course with a free trial

Join today to access over 24,700 courses taught by industry experts.

Analyzing bounce rates and landing page tests

Analyzing bounce rates and landing page tests - MySQL Tutorial

From the course: Advanced MySQL Data Analysis

Start my 1-month free trial Buy for my team

Analyzing bounce rates and landing page tests

“

- [Instructor] Alright, now we're getting into another fun area where an analyst can really help move a business, which is working on landing page performance and optimization testing. Landing page analysis and testing is all about understanding the performance of your key landing pages and then running experiments or tests to move the needle on your key business objectives. Here's an example of a landing page analysis where we have landing page A, and we see 30% of people abandoning and 70% of people going on to the next step, which, in this case, we're saying it's the cart. It's a very simplified example of a conversion funnel. And then from the cart to completing an order, we see 15% of people who reached the cart actually completing an order and 85% of people abandoning at the cart. So that's a landing page analysis. Let's say we did this in a real business. We might say, could we run another landing page that would perform better? The way that we figure this out is we take our…

Contents