From the course: Advanced MySQL Data Analysis

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Analyzing product-level website pathing

Analyzing product-level website pathing - MySQL Tutorial

From the course: Advanced MySQL Data Analysis

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Analyzing product-level website pathing

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- [Instructor] Hi, everyone. We're ready to introduce the next business concept, which is conducting product level website analysis. This part can get really cool and it makes you look really smart. If you know how to do this stuff, people think it's extremely fancy. I'm going to walk you through it and show you that it's not that hard. So pay attention, and hopefully, this is a fun one for you. So product-focused website analysis is all about learning how customers interact with each of your products, and then how well each of those products convert your customers. So let's say we have five different products here. We're interested in the conversion rate after someone displays interest in one of those specific products. And not all of the products will convert equally, so understanding this can really help how we shape the business. We also might be interested in understanding the impact of adding a new product to the portfolio. How will that influence website behavior? Some of the…

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