From the course: Advanced MySQL Data Analysis
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Assignment: Analyzing channel portfolio trends - MySQL Tutorial
From the course: Advanced MySQL Data Analysis
Assignment: Analyzing channel portfolio trends
- [Instructor] Hi, everybody. We're ready for your assignment on channel portfolio trends. So based on your last analysis, Tom bid down bsearch nonbrand on December 2nd because it was underperforming against gsearch nonbrand. He'd like you to pull weekly session volume for gsearch and bsearch nonbrand, and he wants you to break that down by device since November 4th. He'd like you to include a comparison metric showing bsearch as a percent of gsearch so that it's really easy for him to see the relative volume. Per usual, you're approaching this as an analyst receiving this email on December 22nd, so limit your date range accordingly. Your results should look like this, with week start date on the left column, and then your various session volumes and comparison metrics on the right. This may feel similar, but a little more complicated than some other assignments where you've used the count and case pivot method. Give this one a try. I think if you can figure this one out, you'll be…
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Contents
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Introduction32s
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Analyzing channel portfolios9m 4s
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Assignment: Analyzing channel portfolios1m 20s
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Solution: Analyzing channel portfolios4m 44s
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Assignment: Comparing channel characteristics49s
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Solution: Comparing channel characteristics4m 11s
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Assignment: Cross-channel bid optimization1m 11s
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Solution: Cross-channel bid optimization3m 22s
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Assignment: Analyzing channel portfolio trends1m 6s
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Solution: Analyzing channel portfolio trends7m 23s
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Analyzing direct, brand-driven traffic7m 21s
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Assignment: Analyzing direct traffic1m 50s
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Solution: Analyzing direct traffic8m 22s
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