From the course: Advanced MySQL Data Analysis
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Assignment: Landing page trend analysis - MySQL Tutorial
From the course: Advanced MySQL Data Analysis
Assignment: Landing page trend analysis
- [Instructor] Alright, we're ready for your assignment on landing page trend analysis. For this assignment, Morgan wants to follow up on the previous work you did to show that lander-1 had a better bounce rate than the homepage. Based on your previous analysis, she asked Tom to route all of the paid traffic to lander-1. She wants your help confirming that, that's been done correctly. So, she'd like you to pull the overall session volume to those pages and she'd also like you to pull the overall paid search bounce rate trended weekly to make sure that the change has had the positive impact that she expects it to. Your results should look like this, with a week start in the left column, and then bounce rates and home sessions and lander sessions in the other three columns. Again, you'll be performing this analysis as if you were the analyst receiving this on August 31st, 2012. So, limit your data set to records that come before that. Give this one a shot on your own. Try to get to the…
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Contents
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Introduction19s
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Analyzing top website pages and entry pages16m 42s
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Assignment: Finding top website pages59s
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Solution: Finding top website pages3m 15s
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Assignment: Finding top entry pages1m 7s
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Solution: Finding top entry pages7m 58s
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Analyzing bounce rates and landing page tests14m 22s
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Assignment: Calculating bounce rates39s
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Solution: Calculating bounce rates9m 25s
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Assignment: Analyzing landing page tests2m 12s
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Solution: Analyzing landing page tests11m 56s
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Assignment: Landing page trend analysis1m 9s
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Solution: Landing page trend analysis7m 40s
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Building conversion funnels and conversion paths17m 19s
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Assignment: Building conversion funnels1m 26s
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Solution: Building conversion funnels7m 53s
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Assignment: Analyzing conversion funnel tests1m 49s
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Solution: Analyzing conversion funnel tests6m 57s
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