From the course: Advanced MySQL Data Analysis

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Building conversion funnels and conversion paths

Building conversion funnels and conversion paths - MySQL Tutorial

From the course: Advanced MySQL Data Analysis

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Building conversion funnels and conversion paths

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- [Instructor] Hi, everyone. We're ready to introduce another business concept. Analyzing conversion funnels and testing conversion funnels. So conversion funnel analysis is all about understanding and optimizing each step of your user's experience on their journey towards purchasing your products. When we build our conversion funnels, we'll be looking at our users, the pages that they land on, and then we'll see what percentage of those customers move on to the next step in our flow. In this example, we're talking about the product page. Then we'll see what percentage of users move on to the next step in the flow in this example, the cart page. And finally in this example, what percentage of users materialize into a sale for the business? So this is a pretty simple example of a conversion funnel with four steps where we look to see at each step how many customers move on to the next step and how many customers abandon the process right there. Some common use cases include identifying…

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