From the course: Learning Data Science

Unlock this course with a free trial

Join today to access over 24,700 courses taught by industry experts.

Using metaphors

Using metaphors

- We live in a world filled with metaphors. They appear in common phrases. You can be as busy as a bee, heartbroken, or as quiet as a mouse. The reason you use metaphors is that they work. They connect something you know to something you don't know. They make the unfamiliar seem more familiar. In their book, "Metaphors We Live By" by George Lakoff and Mark Johnson, they argue that metaphors are essential to how we think. We use metaphors to understand concepts such as love, war, and cooperation. They said that people who impose their metaphors on culture get to define what we consider to be true. When you're telling a data science story, you should use metaphors to ease in new ideas. They make the unfamiliar seem familiar. When you hear a story about something familiar, you're more likely to connect it to some meaning. In storytelling, you can think of metaphors as anything that connects an unknown to something you know. Data science has a lot of difficult concepts, so we've already…

Contents