From the course: Understanding Generative AI in Cloud Computing: Services and Use Cases (2023)

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Personalization use case

Personalization use case

- [Instructor] The technological advances in Generative AI are enabling modern businesses to develop custom-built solutions that deliver personalized experiences to users. A primary use of this technology is the creation of customized recommendations. These recommendations come from analyzing user data and preferences and can draw fascinating insights from numerous behavioral patterns determining what we really want to see and experience. Personalized product recommendations. Across the e-commerce landscape Generative AI has been deployed quite successfully allowing businesses to recommend tailored products for accessing user search history, purchasing behavior or feedback in order to individualize suggestions. Known as recommendation engines this approach builds unique relationships between customers and corporations while providing targeted content that enriches the overall customer experience. This normally means…

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